The secret story behind the birth of Mickel Art
At the time of starting the business in 2007, Mr. Hashiguchi, the representative director, was mainly engaged in custom-made art production. For example, I worked hard to create a wide variety of works such as shutter art in Asakusa, Tokyo and live painting at the beach.
Every day I try and error the part pointed out by the customer at the office ...
It is Hashiguchi who does not compromise.
In those busy days, in 2010, a request like fate came in. The realistic depiction drawn by Hashiguchi caught the eye of a person involved in a long-term care facility in Aichi Prefecture, and said, "I want you to draw the outer wall of a pay nursing home ."
One request received in this way. Hashiguchi worked on mural painting with all his heart.
It's in the middle of that. Hashiguchi is asked by users of long-term care facilities to say, "I miss my hometown" and "I want you to draw my memories ."
This led me to think about the problems faced by long-term care facilities and what users want .
What I was interested in was Hashiguchi to check Tokoton!
To find out what kind of paintings are preferred by the elderly, start by "knowing the scene"!
I read a lot of medical books, interviewed the site, and repeated the test. ・ ・ ・
Sometimes the paintings on the walls were too small ...
After a lot of mistakes, trial and error, Hashiguchi continued to face the challenges with the model and the actual size.
Mickel art is complete!
We conducted a questionnaire to more than 800 elderly people. I also independently investigated what a picture that is easy to see and feels nostalgic. The result of repeated improvements with reference to the opinions of doctors, nurses, occupational therapists, and caregivers. In 2010, Mickel Art is finally born!
The effects of Mickel Art have been highly evaluated in the fields of medical care and long-term care, and are announced every year at academic conferences. * For details, go to the research introduction page
Q & A
Q. I don't think Mr. Hashiguchi was born when he was drawn in Mickel Art. How can you draw a picture that people in their 50s and 90s feel "nostalgic"?
A. As is often asked, all interviews are steady. We asked more than 1000 users to complete the questionnaire, and sometimes we talked for more than 2 hours. At that time, I have an image of the user's perception of the war and the desire to convey it to us living in the present age. Next, we will endlessly repeat the work of covering the tools of that era.
Q. What do you pay most attention to when drawing Mickel art?
A. It's playful. We value the playfulness of gently putting hidden pictures in places that no one notices. If you draw something like "In a place like this!", The person who finds it will be happy. I think this kind of play is important.
Q. Do you have any episodes that make you think "maybe an occupational disease?"
A. I still have a young daughter, but when I spend time with my daughter, I think that all the emotions will be Mickel art. When I hug my daughter for the first time, when I'm proud to write "A", when I go to the supermarket together and line up at the cash register – every moment becomes Mickel art. In other words, the moment when you feel "happy" is universal, and this is Mickel art. I try to draw everyday happiness more than when I went on a trip.
Q. What did you find difficult or happy about making Mickel Art?
A. I've been staying up all night and making prototypes many times, but I like my work, so it's not particularly difficult. What I was happy about was that the users were pleased to see Mickel Art. I don't think there is any more joy.
Q. If you didn't have a chance to make Mickel Art, what do you think you were doing now?
A. I think I was working on social issues related to education with art. I would like to work on it if needed.
Q. Have you ever wanted to quit this business?
A. I have never done it. I spend all my life in my thirties. Even if I get sick, I have prepared various measures so that this business will not stop.
Q. What is Mickel Art aiming for?
A. We are aiming to establish non-drug therapy originating in Japan. After spreading in Japan, I would like to produce an overseas version of Mickel Art.